IDEATE.
CREATE.
REPEAT.

Catherine Leonhard

Hello! I'm Catherine.

I am a graphic designer focused on marketing and communications. I recieved my Bacheloer's of Fine Arts in Art & Design and minor in Computer Science from the University of Michigan. My goal as a designer is to help companies enhance their marketing initiatives through design.

Let's Connect!

Marketing

Michigan Institute for Data & AI in Society (MIDAS) | Sep 2023 - Aug 2026

LSPedia | Aug 2025 - Oct 2025

Michigan Institute for Data & AI in Society (MIDAS)

Based at the University of Michigan-Ann Arbor, MIDAS is a university-wide organization advancing the world of Data Science and Artificial Intelligence (AI). As a Marketing and Communications Assistant I create print and digital marketing materials, manage and design landing pages, and provide on-site event support.

MIDAS Stickers

These stickers were made for U-M's 2026 Festifall, an event for institutions and student organizations to gain student interest.

AI Journeys

During the MIDAS AI in Research Symposium, University of Michigan researchers presented their journey of how they have used AI within their research process. Centered around MIDAS's Research Lifecycle, these talks were collected and organized into their respective phase, with many talks represented in multiple phases. For this project, I led the design and creation of the publication and landing pages.

AI Digest

The AI Digest is a way for people to keep up on the latest AI updates. I created the email template for this digest using Canva email templates.

Summer Academy Virtual Badges

MIDAS holds summer academies for researchers, faculty, and students. These virtual badges are provided upon completion of the academy.

2025 Annual Highlights Report

I had the opportunity to design MIDAS's 2025 Annual Highlights booklet. The goal for this publication was to give our annual highlights a fresh look while maintaining brand consistency through typography, hierarchy, and color.

LSPedia

A leading company in DSCSA compliance and serialization. As a Graphic Design intern I created internal and external marketing materials including digital ads, case studies, slide decks, and social media graphics.

Bahrain Case Study

I designed a case study for LSPedia's website to highlight their work with a pharmaceutical company. The goal of this case study was to showcase the company's expertise and experience in the field of serialization and compliance.

CEO Newsletter

I designed a newsletter for LSPedia's CEO to send to clients and partners.

Display Ads

This was a series of display ads for LSPedia's digital marketing campaigns.

Display Ads

Projects

STAMPS Wayfinding | 2025

For this project, I was tasked with redesigning the wayfinding system for the Penny W. Stamps School of Art & Design at the University of Michigan. A key focus of the project was developing a cohesive solution that effectively integrated both STAMPS and the Taubman College of Architecture, which share the same building.

MatchMakers | 2025

As the capstone project for a user interface development class, my group created a prototype for a roommate matching app designed to help undergraduate students find compatible roommates based on their habits, schedules, and personal preferences. During the iterative process our group utilized user-centered design strategies such as storyboarding, affinity diagrams, think aloud protocols, and thorough user testing.

PopUpDocs | 2022

As the core project for Visual Identity and Branding, we were tasked with designing the branding for PopUpDocs, a mobile documentary workshop aimed to help underprivileged children in Detroit explore the world of filmmaking. During the semester we had individual and group meetings with the client and our professor to help develop our ideas.