CATHERINE LEONHARD
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Projects

STAMPS Wayfinding
MatchMakers
PopUpDocs
Vintage Sweatshirt Collection

STAMPS Wayfinding System

In a recent project, I was tasked with redesigning the wayfinding system for the Penny W. Stamps School of Art & Design at the University of Michigan. A key focus of the project was developing a cohesive solution that effectively integrated both Stamps and the Taubman College of Architecture, which share the same building.

Bathroom Signs

bathroom sign

Locational Sign

gender neutral bathroom sign

Gender Neutral

men bathroom sign

Men

women bathroom sign

Women

Door IDs

shared space

Shared Space

STAMPS door ID

STAMPS Classroom

Taubman door ID

Taubman Classroom

Hanging Signs

Example 1

hanging sign 1 front hanging sign 1 back

Example 2

hanging sign 2 front hanging sign 2 back

Directional Signs

directional up
directional down

Map

floor 1
floor 2

MatchMakers

As the capstone project for a user interface development class, my group created a prototype for a roommate matching app designed to help undergraduate students find compatible roommates based on their habits, schedules, and personal preferences. During the iterative process our group utilized user-centered design strategies such as storyboarding, affinity diagrams, think aloud protocols, and thorough user testing.

splash screen
swipe feature
chat screen

PopUpDocs

As the core project for Visual Identity and Branding, we were tasked with designing the branding for PopUpDocs, a mobile documentary workshop aimed to help underprivileged children in Detroit explre the world of filmmaking. During the semester we had individual and group meetings with the client and our professor to help develop our ideas.

Vintage Sweatshirt Collection

splash screen chat screen
chat screen swipe feature
chat screen chat screen
chat screen chat screen